Man teaching a class. Text: Turbocharge Your Orientation

Stay Metrics Research Report Helps Carriers ‘Turbocharge’ Driver Orientation

Posted on |

Recent driver survey results and carrier interviews pinpoint strategies for success


South Bend, Ind. Dec. 10, 2019 — Stay Metrics, the leading provider of driver retention tools, announces a new research report detailing a multi-faceted approach for motor carriers to turbocharge their driver orientation and improve job satisfaction. The report is available at no cost on the Stay Metrics website.

Text: Read the Report

Recent results from driver surveys administered by Stay Metrics for clients during critical periods of early employment show that nearly one in four drivers are not learning what they expected to from their carriers during orientation.

Analysis of recent survey data and interviews with carriers support the report’s thesis that new technology, consistent messaging, personalized training, and putting the right people in front of drivers produce better results in orientation that contribute to higher job satisfaction.

We are confident that those who have the right tools, the right message, and the right people in the room for orientation will see immediate results.


To maximize drivers’ attention and interest in orientation, the report recommends carriers use interactive learning technologies such as the Luma DRIVE FIRST® platform. Interviews with expedite hauler Premium Transportation Logistics found the platform increased driver engagement while compressing its orientation program from three days to one. Likewise, the interactive, game-like learning platform helped flatbed carrier Fraley & Schilling reduce orientation by one full week and created individualized learning experiences for drivers.

Consistent messaging

The report offers several recommendations for carriers to improve messaging to get drivers all the information in orientation they need to succeed. According to a recent run of surveys, a significant percentage of drivers said their early job experiences did not match the messaging they received in orientation. The areas with the most inconsistency are home time (29%), pay/settlement (36.3%), and runs/ routes (38.2%).

Personalized training

One of the quickest ways to lower a person’s engagement in orientation is to cover something they already understand well, as if it is new to them. In the report, Matthew Kowalczyk, supervisor of safety and training at Load One, shares how he tailors his orientation to drivers based on their past safety records. The report also details strategies for carriers to accommodate the unique learning needs and preferences of drivers.

Putting the right people in front

The report shares strategies for building personal connections in orientation. At a minimum, drivers should be meeting with someone from senior leadership and from the payroll, operations and safety departments.

“We want to share this report, free of charge, for management teams at carriers to determine which areas they are doing well on and which areas they want to focus on in 2020 for improvement,” said Tim Hindes, CEO and Co-Founder of Stay Metrics. “We are confident that those who have the right tools, the right message, and the right people in the room for orientation will see immediate results.”

Anyone can review the full, free report “Turbocharge Your Orientation” on the Stay Metrics website.

Motor carriers also can supplement their driver retention efforts with the recent Stay Metrics report, “The Top 5 Areas to Watch with New-to-You Drivers,” that shows why drivers leave their carriers within the first 90 days.

About Stay Metrics

Stay Metrics is a retention strategy firm. We’re passionate about partnering with transportation companies to help them increase driver retention and commitment. Our Stay Ahead™ platform amplifies your driver feedback. It encompasses our suite of driver lifecycle surveys and the Stay Metrics Reportal; which includes intervention opportunities, customizable reporting tools, and comparative industry data.

In addition, our Driver Rewards platform gives carriers a custom-branded tool to sustain a driver-centric culture based on ongoing appreciation and engagement. The Stay Metrics’ team provides ongoing advice, insights, best-practice ideas, and industry-based research that supports our clients’ ongoing continuous improvement initiatives.