I was listening to a webinar a few weeks ago about the driver shortage. One of the speakers in answering the question, “Why do drivers leave?” gave this answer: “Because they can.” That struck me as simple but profound.
In fact, given today’s low unemployment level, all of your employees have many other options to choose from.
More drivers are chasing a slower freight market so far this year. Carriers and fleets want to keep their best behind the wheel. Higher pay helps. But offering new equipment is a big factor, said Tim Hindes, chief executive of Stay Metrics, which tracks driver retention.
“The key is to spec the truck properly to not only serve customer needs, but also the needs and some wants of drivers,” said Casey Stump, general manager at Ag Trucking in Goshen, Ind. Ag held a companywide vote to determine the paint scheme of its new tractor, he said.
Case in point, a research paper published by Stay Metrics, South Bend, Ind., found that female drivers tend to be more satisfied in most areas with their carriers, feel less bored by their work and feel more fairly compensated and satisfied with their home/work balance. Female drivers also scored significantly higher in pre-turnover thoughts, which indicates they are less likely to leave their present carriers than male drivers.
“In short, they are more loyal when treated well. Their top turnover predictor is their equipment, which correlates to safety. Give them good treatment, stable earnings and safe equipment and they are likely to stay at higher levels. They are generally safer drivers taking fewer risks and handle procedure and paperwork better,” says Jerry Scott, chief operating officer for Stay Metrics. “I honestly think that in the 25 years that it will take for autonomous vehicles to make a material difference in capacity, women could be the savior of trucking and everything that would mean for supply chain and logistics in general.”
It should come as no surprise that drivers prioritize the best pay possible, but another avenue to keep them could be much cheaper — earn their trust.
In a survey of more than 15,000 drivers, Stay Metrics found that while pay and compensation are the areas that drivers considered the most when deciding to stay with a carrier, trust was also a significant factor in potential turnover.
Stay Metrics asked drivers questions about their satisfaction with key elements of their jobs. Questions touched on issues like fairness of compensation, work related stress and whether or not they felt their employers had their best interests in mind.
Stay Metrics, a provider of driver retention tools for motor carriers, has released a new research report that identifies the top 20 priorities for carriers to focus on to improve driver retention, according to its newly developed Stay Index.
The index combines measurements of drivers’ average level of satisfaction with each area of their jobs and how closely their answers relate to their commitment to stay. Stay Metrics says the index gives fleet executives and managers a resource to focus their efforts on areas that both need improvement and matter to turnover.
To create the Top 20 Stay Index report, Stay Metrics analyzed a sample of 15,709 Annual Driver Satisfaction Surveys completed by drivers between 5/31/2018 and 6/1/2019. Sixty-seven diverse carriers were represented from sectors such as dry van, tanker, intermodal, flatbed, reefer and expedite.
As the first major upgrade to its website in four years, the new site capitalizes on innovations in mobile-friendly design and engaging layouts, the company said. It also coincides with a recent branding refresh by Stay Metrics and a major shift in how it describes its products and services.
“Building a culture of abundance leads to having more engaged drivers,” says Mary Malone, vice president of business development for Stay Metrics, which provides driver surveys that gather feedback at several points during the on-boarding experience and administers a privately branded driver rewards portal for carriers.
A number of studies have shown that if employees feel appreciated, they are more likely to be engaged, Malone says. A rewards platform is one way to show appreciation and to measure engagement.
Every year, the Commercial Vehicle Safety Alliance (CVSA) significantly increases the number of Level 1 inspections it conducts in a three-day period. This year, approximately 17 vehicles will be inspected every minute June 4-6.
Each year has an area of emphasis, and Stay Metrics and Luma are providing a complimentary eNugget, an online learning module and assessment, that prepares drivers, fleet managers and other stakeholders for Level I roadside inspections and this year’s special emphasis on steering and suspension.
The Roadcheck 2019 eNugget is available during all of May and June at enuggetlearning.com/roadcheck. It is optimized for viewing on any desktop or mobile device. No login or registration is required.
Driver retention company Stay Metrics is teaming up with Luma to offer free training for the 72-hour inspection blitz. The training, called Roadcheck 2019 eNugget, is available online all of May and June. It is optimized for desktops and mobile devices and no login or registration is required.
“For the third consecutive year, we are pleased to offer complimentary training for the transportation industry to prepare for CVSA Roadcheck,” said Tim Hindes, Co-Founder and Chief Executive Officer of Stay Metrics. “We encourage everyone to use and to share this valuable resource to learn and retain essential safety and compliance information.”
Truck drivers looking to brush up on what inspectors will be looking for in June’s International Roadcheck inspection blitz can do so through a free training module offered by Stay Metrics and educational company Luma.
The companies’ Roadcheck 2019 eNugget training module is available herethroughout May and June. It is optimized to be viewed on any desktop or mobile device.