Stay Metrics Announces Case Study on Partnership with Brady Trucking

Posted on |

Driver surveys, rewards platform instrumental in reducing fleet turnover by 31 percent in 2018


South Bend, IN. March 12— Stay Metrics, the leading provider of driver retention tools, announces a new Success Metrics case study on its first-year partnership with Brady Trucking that resulted in turnover decreasing by 31 percent.

Brady Trucking owns and operates 350 trucks and a specialized trailer fleet strategically located at transportation facilities throughout the Rocky Mountain region, including the Bakken Oil Field. The Vernal, Utah-based carrier has established partnerships with some of the largest oil field service companies in the world.

Management wanted the company to be known as a leader in driver retention and chose to partner with Stay Metrics in January 2018.

“We recognize that retention is the key when it comes to our future growth,” said Chuck Johnson, President and CEO of Brady Trucking.

The Stay Metrics onboarding surveys are a key component of Brady’s retention solution. The surveys check in with new driver hires at key points to gauge their expectations and evaluate if they are being met.

“We recognize that retention is the key when it comes to our future growth.” — Chuck Johnson, President/CEO Brady Trucking

Initial survey reports found that new drivers were expecting to achieve certain levels of pay before they were fully oriented and trained. A solution was devised for new hires to fill out an expectations worksheet for pay. Drivers are given an immediate response that shows exactly what is required to achieve those expectations.

This process removed the guesswork and reassures potentially unsatisfied drivers that their expectations will soon be met. Addressing this significant cause of early driver turnover helped Brady Trucking improve retention by 31 percent in 2018 while it increased its driver count by about 40 percent.

The company has set a goal to reduce turnover by an additional 20 percent in 2019.

Brady’s retention solution includes the Stay Metrics rewards program. Drivers can log in to the company’s rewards portal to redeem points earned for completing training, attending safety meetings and meeting other objectives. Managers also give applause awards when they notice drivers doing something well or going above and beyond.

“Brady Trucking is well on its way to meeting its ambitious goal of running 500 trucks by the end of 2020 and Stay Metrics is proud to be a partner on this journey,” said Tim Hindes, Co-founder and CEO of Stay Metrics. “We’re thrilled to share Brady Trucking’s success with the industry at-large. The story shows how a management team committed to retention can make a big difference in a short period of time with the right data.”

Hindes noted that he will be visiting Brady Trucking on May 1 to conduct a brainstorming and vision meeting with CEO Chuck Johnson and support staff from both sides. They are calling this event the #2020Vision Summit.

You can download a free copy of the full case study on the Stay Metrics website, or by following this direct link.

About Stay Metrics

Stay Metrics helps motor carriers realize Retention. Not Regrets. Its industry-leading retention toolkit includes onboarding, exit, and annual satisfaction surveys as well as a fully featured online rewards platform. Robust reporting tools, targeted driver intervention opportunities, and insightful client support teams all give carriers actionable data on what is causing turnover in their driver workforce and what changes might reduce it. These tools help drive down expenses, foster fleet growth, and improve the lives of drivers.

Stay Metrics is based at Innovation Park at the University of Notre Dame in South Bend, IN, and was recently named a “Best Place to Work in Michiana” by the South Bend Tribune.

What to read next