Rules of Driver Engagement: Apply them to Safety Training

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Rules of driver engagement

As any fleet executive or manager knows, driver engagement is essential to realize gains in fuel efficiency, safety, compliance and other critical areas in business. But engagement doesn’t just happen on its own. It must be orchestrated by a culture where drivers feel valued, challenged and rewarded.

As noted in a previous blog, one way Stay Metrics is able to measure driver engagement is by tracking their activity using the custom online rewards and recognition platform that we administer for clients in the trucking industry.

In December 2015, our team looked at more than 22,000 drivers in the Stay Metrics driver database. We found that drivers who engage in the platform — those who log in more frequently — are more than twice as likely to stay with their carrier.

Rewards-based safety training

Besides using the recognition and rewards platform to build loyalty, motor carriers can now offer their drivers a unique, rewards-based learning experience to increase engagement.

In September 2015, we began adding a monthly series of Safety and Health & Wellness training modules as part of our Drive Safe program. To date, drivers have earned approximately 33,500 awards for completing modules in this expanding online library.

Motor carriers that use the Drive Safe training tell us that their drivers look forward to the new training modules each month.

Stay Metrics automatically records these completions and rewards the points to drivers, per company settings. Drivers can also re-watch modules at any time without earning additional points. The data shows drivers are not just engaged in training to earn points, as the Safety and Health & Wellness modules have been viewed nearly 100,000 times total.

A new learning experience

The training is developed by our partner, Luma, who are the experts in learning science and instructional design. Luma has a neighboring office at the Innovation Park at Notre Dame where Stay Metrics was founded and launched.

Each training module is no more than six minutes long and uses a combination of video, animation, text, audio and interactive game elements that specifically cater to the learning preferences of truck drivers. Luma continuously gathers feedback and research from drivers that complete the modules to improve the learning experience. The feedback is also used to create new modules on topics that are important to drivers.

The founders of Luma, Dr. Gina Anderson, and Dr. Scott Anderson, say that the data shows many drivers prefer text over audio content, and particularly enjoy the animation and interactive “gaming” elements used in the training.

Traditionally, the training content that carriers give to drivers, whether it is content they create internally or acquire through a third party, does not give drivers the option to learn according to their own preferences. As such, the training may come across as generic and repetitive, such as watching videos of someone talking about a topic with a few slides and bullet points added to the mix.

“Drivers love it. They’ve made comments that it’s like playing a video game, but most importantly they truly retain what they are being taught.”

Getting results

Motor carriers that use the Drive Safe training tell us that their drivers look forward to the new training modules each month.

“They like it,” says Shirley Gurney, RN, the injury management coordinator at Jordan Carriers. “The majority of the time, by the 5th or 6th day of the month, drivers have already participated in the monthly safety training and are waiting for the next month’s training.”

Jordan Carriers, a 350-truck flatbed operator based in Natchez, Miss., is now using the Drive Safe program for all of its ongoing monthly driver training requirements.

“The online content we used previously was very long and repetitive. Drivers opposed the length and many would not do it,” she says. “The safety training we get from Stay Metrics is short, to the point, and very interactive. Drivers love it. They’ve made comments that it’s like playing a video game, but most importantly they truly retain what they are being taught.”

Besides awarding points to drivers for completing the training, drivers at Jordan Carriers earn points for safety, compliance and other areas they can redeem on more than 40,000 items in the online catalog that range from movie rentals to big-screen TVs and vacation packages.

“They appreciate their points. They look forward to that,” she says. “Our drivers are being rewarded for just about everything they do in their regular workday.”

If you’re interested in learning more about Stay Metrics Driver Safety and Wellness Training, just let us know.

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