Refrigerated Transporter

Stay Metrics offering free Driver Appreciation Week ideas

Refrigerated Transporter

August 19, 2019

The American Trucking Associations (ATA) created and promotes Driver Appreciation Week (DAW), which runs Sept 8-14, to express recognition and gratitude for drivers’ hard work during the week after Labor Day, though each carrier decides how it will celebrate and what it will do for drivers.

This Driver Appreciation Week strategy compilation contains creative and successful practices drawn from interviews with a wide variety of top fleet executives and managers. The strategies are organized into five categories.

Stay Days Table shows turnover trends

The new Stay Days Table serves as a “survivor” chart that shows the number of drivers hired by carriers each month and the percentage remaining at specific milestones after their date of hire—30 days, 60 days, 90 days, etc. This table allows Stay Metrics to follow specific cohorts of drivers and to show how well carriers are retaining them over time.