Recruit & Retain: Trucking Edition


Driver Data and Its Impact on Retention, with Becca Mathews

What you’ll learn about in this episode:

  • How Stay Metrics is one of the top driver retention firms in the industry, tracking driver data and engagement to help carriers decrease turnover
  • What driver satisfaction information was contained in the recently-released “Stay Data Story” press release
  • Why drivers with six months or less in the industry and drivers 41-60 in age seem to have an increased likelihood of leaving their carriers
  • How Stay Metrics gathers the information they track, and why that information is useful to recruiters to clear up any misunderstandings with drivers
  • Becca shares specific examples of how the Stay Metrics information can be used to clarify the carrier’s messaging to drivers
  • How Stay Metrics looks at how drivers view the work they do, the relationships they have at work and their work-life balance
  • Why it is important to help new drivers understand your culture by connecting them with other drivers and build friendships within your company
  • Why drivers not knowing the name of their recruiters is a clear red flag that relationships aren’t being built successfully at your company
  • Why Becca believes a change in how recruiters are paid is coming, and why she believes recruiters are a valuable piece of the retention process
  • What kinds of results carriers are seeing when using Stay Metrics’ data to streamline and improve their recruiting and retention processes

Understanding Retention Through Research, with Tim Hindes

What you’ll learn about in this episode:

  • Why Tim got into the industry as a fleet driver and how his career led to executive management
  • How Tim’s company, Stay Metrics, works to benefit the industry with proven methods and “industrial-organizational psychology”
  • What IO psychology is and how it can be utilized to gather data and connect it to the hiring and retention process
  • How Stay Metrics’ selection process helps companies better match candidates with the roles they need to fill
  • Why the socialization process matters so much for carriers and their retention, and how to improve your process
  • Why psychology can be a powerful tool that recruiters can use to integrate new drivers into their teams
  • Why the driver shortage caused carriers to stop caring about drivers matching the company culture
  • Why Tim believes women can be the answer to the driver shortage, and why Tim recommends targeting single 40+ women
  • How first-generation American drivers are an exciting subgroup with a great deal of recruitment potential
  • Why Stay Metrics works to identify their clients’ unique situation and match them with customized solutions