Overdrive


Data: The unseen hand steering your career

Overdrive

April 19, 2016

….As fleet owners continue to find more ways to turn their drivers and prospective drivers into sets of data, they are moving recruitment, retention and safety management closer to science than art. This expanding harvest of data and the eagerness of predictive analytics vendors to help fleets make better use of it are reshaping how the industry relates to drivers….That’s also the focus for Stay Metrics, which uses driver surveys and a recognition and rewards program to boost retention. The industry has long used a generalized approach to fighting high turnover, says Craig Kinnear, the company’s insights strategist, but the future lies in analyzing individual fleets’ unique qualities.