How to Celebrate Driver Appreciation Week Collage

Stay Metrics Releases “How to Celebrate Driver Appreciation Week”

Posted on |

New publication compiles top fleet strategies for National Truck Driver Appreciation Week


South Bend, Ind. Aug 14, 2019 — Stay Metrics, the leading provider of driver retention tools for motor carriers, announces a new free compilation of ideas for fleets to make the most of National Truck Driver Appreciation Week, Sept. 8-14. The publication is entitled “How to Celebrate Driver Appreciation Week” and is available on the Stay Metrics website.

The American Trucking Associations (ATA) created and promotes Driver Appreciation Week to express recognition and gratitude for drivers’ hard work during the week after Labor Day, though each carrier decides how it will celebrate and what it will do for drivers.

This Driver Appreciation Week strategy compilation contains creative and successful practices drawn from interviews with a wide variety of top fleet executives and managers. The strategies are organized into five categories:

  • Compliments and notes of appreciation. Establishing a workflow to get all departments involved in expressing gratitude to drivers.
  • Driver family involvement. Sending direct communications to drivers’ family members and utilizing social media to boost engagement.
  • Events held during or around Driver Appreciation Week. Providing multiple opportunities for drivers to eat, win prizes and participate in fun and creative events to build camaraderie.
  • Driver gifts and giveaways. Choosing popular gift items and raffle prizes.
  • Wellness activities. Making drivers feel appreciated by providing health-related items and services that make them function and feel at their best.

Many approaches in the publication serve as a touchpoint for motor carriers to amplify existing programs and continue to build a culture of gratitude that will transform their workplaces for the better. After all, genuine appreciation cannot be expressed only once per year.

One of many contributors to the publication, Jim Guthrie, director of operations at Prime, Inc., commented, “We really like to keep the driver appreciation culture alive year-round. While we definitely do all these things and some others during DAW, we also keep that at the forefront with everything we do all year.”

This DAW compilation follows a recent report by Stay Metrics that identifies the Top 20 Opportunities for Carriers to improve retention success based on the new Stay Index™. The report found a high level of dissatisfaction among drivers for compensation in relation to the amount of work they perform. Seven of the top 10 issues drivers have with carriers are trust-related.

“Drivers chronically feel under-recognized and under-rewarded. We believe DAW can be a valuable tool for carriers to increase driver trust, build a positive work culture, and correct the longstanding feeling of under-appreciation,” said Tim Hindes, Chief Executive Officer of Stay Metrics.

To download the new compilation of Driver Appreciation Week practices from Stay Metrics at no cost, visit

About Stay Metrics 
Stay Metrics helps motor carriers realize Retention. Not Regrets. Its industry-leading retention toolkit includes onboarding, exit, and annual satisfaction surveys as well as a fully-featured online rewards platform. Robust reporting tools, targeted driver intervention opportunities, and insightful client support teams all give carriers actionable data on what is causing turnover in their driver workforce and what changes might reduce it. These tools help drive down expenses, foster fleet growth, and improve the lives of drivers.

Stay Metrics is based at Innovation Park at the University of Notre Dame in South Bend, IN, and was recently named a “Best Place to Work in Michiana” by the South Bend Tribune.