Word of mouth is a powerful tool for recruiting and when a fleet is looking to fill an empty seat, what your current employees say can have a critical impact.
Stay Metrics, a provider of driver retention tools, wanted to investigate the reasons that drivers would consider recommending their fleet to other drivers. Specifically, the company conducted research identifying the top five reasons why drivers will make referrals within the first 90 days on the job.
“Attracting new drivers is difficult across the trucking industry, making referrals from current drivers more important than ever,” said Allyson Smith, a Stay Metrics data analyst who compiled the list. “The results of our latest research project highlight the aspects of work that most influence a driver’s decision to refer their carrier to another driver.”