Female truckers will quit over poorly maintained equipment or the lack of a safety culture. They care about things such as whether a dispatcher considers the safety of locations to which they are sent and factors like bad weather conditions, according to Stay Metrics, which counsels carriers and shippers on driver retention.
Collecting data about how female drivers perceive safety is new for the industry, said Voie, who managed recruitment and retention programs for Schneider National, a large carrier and logistics supplier.
“Twelve years ago, when I started Women in Trucking, nobody had any data on gender, not even the insurance companies,” she said. “Carriers are finally recognizing the value women bring and are actually focusing on recruiting women drivers where in the past they tried to be gender-, age- and race-neutral.”
The new Stay Days Table serves as a “survivor” chart that shows the number of drivers hired by carriers each month and the percentage remaining at specific milestones after their date of hire—30 days, 60 days, 90 days, etc. This table allows Stay Metrics to follow specific cohorts of drivers and to show how well carriers are retaining them over time.
Stay Metrics, the leading provider of driver retention tools, announces a new Success Metrics case study on its first-year partnership with Brady Trucking that resulted in turnover decreasing by 31 percent.
Brady Trucking owns and operates 350 trucks and a specialized trailer fleet strategically located at transportation facilities throughout the Rocky Mountain region, including the Bakken Oil Field. The Vernal, Utah-based carrier has established partnerships with some of the largest oil field service companies in the world.
Metrics, a provider of driver retention tools, announces new research that shows the differences in pre-turnover thoughts by drivers for key demographics and segments in the trucking industry in 2018.
Stay Metrics published the new research as a Stay Data Story, adding more insights and benchmarks to its recently launched Stay Days Table. Together these two reports help carriers understand industry trends so they can counter the driver shortage and early driver turnover, the company says.
Stay Metrics has created a new driver retention tool that serves as an indicator for trends in early-stage driver turnover.
The Stay Days Table is a “survivor chart” that breaks down turnover by showing how many newly hired drivers remain throughout the year at specific milestones after their date of hire. The chart shows the percentage of drivers remaining in 30 day increments up to a full year and allows Stay Metrics to follow specific cohorts of drivers and how well carriers are retaining them over time.
The table makes clearer than previous models that early driver turnover is an industry-wide problem. For example, as many as 60% of drivers hired in January 2018 did not make it a single year with their new carrier. As shown in the chart, retention trends remained consistent throughout the year so similar results are expected for each month’s hiring group.
The table makes clear that early driver turnover is a massive, industry-wide problem. Approximately 60 percent of the more than 3,000 drivers from 89 carriers hired in January 2018 did not make it one year with their carrier. Retention trends seem to have remained consistent throughout the year so similar results are expected for each month’s cohort.
These statistics come at a time when the driver shortage is of critical concern to motor carriers. According to the American Transportation Research Institute’s 2018 Top Industries survey, the driver shortage is the number one issue faced by carriers. Driver retention is also high at the number three spot.
New data compiled by Stay Metrics, a company whose mission is to assist carriers in reducing driver turnover, reveals a whopping 60% of drivers hired in January 2018 did not make it a complete year with that employer.
Stay Metrics compiled hiring data from 89 carriers and found that of the 3,000 drivers hired last January only 40% were still with that carrier one year later. It further illustrates conditions some industry analysts have described as epidemic levels of driver turnover.
Stay Metrics, the leading provider of driver retention tools, has released a new indicator for trends in early-stage driver turnover.
The new Stay Days Table serves as a “survivor” chart that shows the number of drivers hired by carriers each month and the percentage remaining at specific milestones after their date of hire —30 days, 60 days, 90 days, etc.
This table allows Stay Metrics to follow specific cohorts of drivers and to show how well carriers are retaining them over time, according to Tim Hindes, Stay Metrics co-founder and CEO.
As the table makes clearer than previous models, early driver turnover is a massive, industry-wide problem, Hindes said, noting that approximately 60 percent of the more than 3,000 drivers from 89 carriers hired in January 2018 did not make it one year with their carrier.
Stay Metrics shared the milestones reached by the Drive Safe and Drive Fit training courses since they became part of the privately branded Driver Rewards engagement and retention platform that Stay Metrics administers for carriers.
In September 2015, Stay Metrics added safety and health & wellness training to the Driver Rewards platform. The expanding library of training courses became one of many options for carriers to engage drivers and build loyalty with recognition and rewards.
The Driver Rewards platform gives carriers the option to utilize any or all modules in the Drive Safe and Drive Fit collections for ongoing training needs. Carriers can specify which module drivers take each month, and points are automatically awarded upon completion.
Drivers have been awarded more than 250 million points from their carriers for completing 170,000 lessons to date. Drivers can redeem their points on thousands of valuable, non-cash items through an online catalog.