Giving drivers a voice: fleets using surveys, feedback tools to lower turnover

Many businesses in the retail and service industries use surveys religiously to gather feedback to improve customer experiences and build loyalty.

For motor carriers, driver surveys have proven to be effective for gaining insights needed to proactively increase job satisfaction and retention.

Load One is one of the largest carriers in the expedite transportation market. In 2012, John Elliott, chief executive officer of the Taylor, Mich.-based company, made a decision to invest in driver retention to sustain growth into the future.

“It just seemed like money better spent and more logical in the long run to retain what you have and grow that way versus constantly pushing to recruit what you don’t know,” Elliot said.