Less than 40 percent of drivers that motor carriers hire today will continue to be at their companies 365 days from now. Early driver turnover is an industry-wide problem, and a panel of retention experts shared strategies last week at the CCJ Symposium to help fleets navigate the issue.
The panel was moderated by Mary Malone, vice president of business development for driver retention firm Stay Metrics. The South Bend, Ind.-based firm provides driver surveys and a privately branded rewards platform for fleets.
“We think the way to succeed is to ask drivers’ opinions [and] reward and recognize them,” Malone said. “Building a culture of abundance leads to having more engaged drivers.”