Driver Turnover – Football Turnover


Recently while wandering across campus enjoying a great spring day at a university rich in culture and strong in its values, I thought of the recent football chatter about players leaving to play for other teams. I keep hearing about players with doubts, concerned they didn’t make the right choice and considering asking out of their contracts or others who have been asked to leave because they are unable to follow team rules. In these cases, the team and players seem to be a bad fit. There is also hype surrounding prospective players and much speculation over whether or not they are coming. The chatter around campus is focused on the question, “Can we win a national championship with the players we have?” However, the question on my mind is why?

Why? Why did a player choose to come here in the first place? Do players that want to be here to be part of “something bigger than themselves” stay?  Why do players choose to leave?  Perhaps they were promised something by the recruiter that didn’t happen or they assumed the experience was going to be different.

Why would a prospective player choose this university over hundreds of others? Is it the culture that’s so important? Certainly, some schools try to attract students with missions such as  “heal, unify and enlighten a world deeply in need.” While others tout pride and progress in their state with statements claiming they “will emerge as one of the nation’s preeminent comprehensive land-grant universities in the 21st century. Central to all its functions will be the University’s historic commitment of service to all Alabamians as the State becomes a part of a global society.”  These mission statements highlight the schools’ differences, and in the end, players have to determine which schools’ culture is best for them. A player must also consider a team’s record before committing to it. Few peak-performing athletes would enjoy playing for a losing team, unless the team’s history and culture are so strong as to tip the balance in its favor, e.g. Chicago Cubs.

So what are the parallels between the plight of university teams and carriers? Just like the university teams, carriers are struggling to find their “why?”. Why would a driver want to come and work for them?  Why are drivers leaving? How can they make their culture and records more attractive? I see advertisements from trucking companies trying to woo drivers with promises of more; more miles, more home time or more pay. But none of these offers identify the companies “why.” That is the question we are answering at Stay Metrics. Our focus is on keeping drivers where they are, fostering cultures that are more in sync with their needs and building better teams.

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